Privacy policy
Last updated: 17 August 2026
At Pawda London, we take your privacy seriously. This Privacy Policy explains how Pawda London Ltd collects, uses, stores and shares your personal information when you visit pawdalondon.com, place an order, contact us, join our mailing list or otherwise interact with us.
1. Who We Are
Pawda London Ltd is the data controller responsible for the personal information described in this Privacy Policy.
Pawda London Ltd
Company number: 15009152
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Email: Hello@pawdalondon.com
Our online store is hosted by Shopify, which provides the ecommerce platform we use to offer our products and services.
2. Personal Information We Collect
Depending on how you interact with Pawda London, we may collect:
- Contact information, including your name, email address, telephone number, billing address and delivery address.
- Order and transaction information, including products purchased, order history, returns, refunds, exchanges, discounts and transaction details.
- Payment information. Payments are processed securely by our payment providers. Pawda London may receive information such as payment status, payment method and transaction details but does not need to store complete payment card details itself.
- Account information, where customer accounts are available, including account preferences and settings.
- Communications, including information you provide when contacting Pawda London about an order, return, product or customer service enquiry.
- Marketing preferences, including whether you have chosen to receive marketing communications from us.
- Device and technical information, including your IP address, browser, device information and information about how you interact with our website.
- Cookie and usage information, where cookies or similar technologies are used.
We may receive this information directly from you, automatically when you use our website, or from service providers that help us operate our business.
3. How We Use Your Information and Our Lawful Bases
We only use personal information where we have an appropriate reason to do so.
Processing and Fulfilling Orders
We use information such as your name, contact information, delivery address and transaction information to process payments, fulfil orders, arrange delivery, provide order updates and manage returns or refunds.
Our lawful basis for this processing is generally performance of our contract with you or taking steps at your request before entering into a contract.
Customer Service
We use your information to answer questions, provide support, investigate delivery issues and resolve complaints.
Our lawful basis will generally be performance of our contract with you or our legitimate interest in providing effective customer service and managing our relationship with our customers.
Website Operation, Security and Fraud Prevention
We may use device, account, transaction and usage information to protect our website, accounts, customers and business against fraud, misuse, unauthorised access or other security risks.
Our lawful basis is generally our legitimate interest in operating and protecting our business and providing customers with a secure shopping experience.
Legal and Regulatory Requirements
We may process and retain information where necessary to comply with tax, accounting, regulatory or other legal requirements or to establish, exercise or defend legal claims.
Our lawful basis is generally compliance with a legal obligation or our legitimate interests in protecting our legal rights.
Marketing
If you choose to join the Pawda London mailing list, we may use your email address and marketing preferences to send you information about new products, collections, offers and other Pawda London updates.
Where required, our lawful basis for this processing is your consent.
You can unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting us.
Transactional emails relating to an order, payment, delivery, return or customer service request are service communications and may still be sent where necessary even if you unsubscribe from marketing.
Analytics, Personalisation and Advertising
We may use cookies and similar technologies to understand how visitors use our website, improve our services and, where you have permitted it, personalise your experience or provide relevant advertising.
Where consent is required for these technologies, our lawful basis is your consent. For essential website operation, security and activities permitted without consent, we may rely on our legitimate interests, contractual necessity or another lawful basis permitted by applicable law.
4. Cookies and Similar Technologies
Pawda London and our service providers, including Shopify, may use cookies and similar technologies to operate the website, remember preferences, understand website usage and, where you agree, provide analytics, personalisation or advertising.
Where consent is required, non-essential technologies will not be used for those purposes unless you have made the relevant choice through our cookie controls.
You can review or change your available cookie preferences through the Cookie Preferences option on our website.
5. Who We Share Personal Information With
We may share personal information where necessary with trusted third parties that help us operate Pawda London, including:
- Shopify and ecommerce technology providers;
- payment processors;
- delivery companies and fulfilment providers;
- customer service and communications providers;
- email and marketing providers;
- website analytics, advertising and technology providers where applicable;
- professional advisers such as accountants, insurers or legal advisers; and
- regulators, courts, law enforcement agencies or other authorities where disclosure is required or permitted by law.
We only share information where necessary for the relevant purpose and expect service providers processing information on our behalf to handle it appropriately.
We may also disclose information as part of a sale, restructuring, merger or transfer of all or part of our business where permitted by law.
6. Shopify
Our online store is hosted by Shopify.
Shopify processes certain personal information when you access or use our store in order to provide its ecommerce services and related functionality.
Depending on the Shopify services enabled on our store, Shopify may also process information to provide enhanced or personalised services.
You can learn more by reading the Shopify Consumer Privacy Policy and can manage certain rights relating to Shopify's processing through the Shopify Privacy Portal.
7. International Transfers
Some of the service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is protected in accordance with applicable data protection law.
This may include relying on UK adequacy regulations or appropriate contractual safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission's Standard Contractual Clauses, where applicable.
8. How Long We Keep Personal Information
We keep personal information only for as long as it is reasonably required for the purpose for which it was collected and to meet our legal, accounting, tax and regulatory responsibilities.
For example:
- order, transaction and relevant accounting records may normally be retained for up to six years where required for legal, tax or accounting purposes;
- marketing information may be retained until you unsubscribe or withdraw your consent, although we may keep a minimal suppression record so that we can respect your preference not to receive further marketing; and
- customer service communications are retained for as long as reasonably necessary to deal with the enquiry, complaint or any associated legal obligations.
We may retain information for longer where required by law, where a dispute or legal claim is ongoing, or where another legitimate reason requires us to do so.
9. Your Privacy Rights
Depending on the circumstances, UK data protection law may give you the right to:
- request access to the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- request deletion of your personal information in certain circumstances;
- ask us to restrict how your information is used;
- receive certain personal information in a portable format;
- object to certain uses of your personal information; and
- withdraw your consent at any time where we rely on consent.
These rights are not absolute and may be subject to legal exceptions.
To exercise a privacy right, contact us at Hello@pawdalondon.com. We may need to confirm your identity before completing a request.
Your Right to Object to Direct Marketing
You have the right to object to the use of your personal information for direct marketing at any time.
You can unsubscribe using the link contained in our marketing emails or contact us at Hello@pawdalondon.com.
Where processing is based on consent, you can withdraw that consent at any time.
10. Security
We take reasonable technical and organisational measures to help protect personal information against unauthorised access, misuse, alteration, loss or disclosure.
However, no internet transmission or information storage system can be guaranteed to be completely secure.
11. Children's Privacy
Our website and products are not specifically directed at children and we do not knowingly seek to collect personal information from children.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can investigate and take appropriate action.
12. Complaints
If you have concerns about how Pawda London uses your personal information, please contact us first at Hello@pawdalondon.com and we will try to resolve the issue.
You also have the right to raise a complaint with the UK's data protection regulator:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal obligations.
When we make changes, we will update the "Last updated" date shown at the top of this page and provide additional notice where required by law.
14. Contact Us
For questions about this Privacy Policy, the way we use personal information or to exercise one of your privacy rights, contact:
Pawda London Ltd
Company number: 15009152
128 City Road
London
United Kingdom
EC1V 2NX
Email: Hello@pawdalondon.com